What is more amazing than Target’s fabulous makeup line by the one and only Sonia Kashuk.  For the past 15 years, the beauty trailblazer has given Target a reason to sing.  Her incredible makeup has separated her because she has brought high end cosmetics, at affordable prices.  We are in love with her new Fall luxe makeup collection!

How gorgeous is this lovely lady!

beauty-of-invention-1There is so many amazing things to say about this new line!  Her colors, her packaging, her gorgeous new purple makeup brushes-who doesn’t like purple, and the quality of it all!

beauty-of-invention-2Sonia mentions in her Q & A with Target, that her inspiration for this seasons color bold pallet was inspired by her trip to India this past year.  We are blown away by beautiful deep rich colors.  A swipe of these eye shadows on your lid will be a standout in any country!



Such a hot trend right now are the bold lips.  The pairing of a lip crayons, with a gloss on top of that gives you something you will not regret.  The more bold the better right?!  Sonia’s lip pallet includes reds and pinks.  These colors can go from an every day, to a night look.  Plus, who doesn’t love the gold compact it comes in that includes an brush to apply!





Ta daaaa!!! Introducing, the most beautiful makeup brushes ever!  The purple does it!  These sweet purple bruises certainly have outdone themselves.  Your brushes will not just blend in with another black brush, they will stand out in your makeup drawer.  Not only are these pretty in purple with gold accents, but they are top notch quality to give you makeup that flawless finish.


It is so important to keep our skin looking healthy.  Sonia recognizes this and so she came out with a face oil that repairs and protects your skin.  This oil also has 9 different oils in it to keep that beautiful glow all day long.



We all want beautiful looking eyes with that flawless makeup look.  These gold beauties Sonia came out with are nothing short of genius.  First there is the Kohl Liner that gives the intensity of a black eyeliner, but precise enough to be a pro at the cat eye.  She also came out with a white Kohl liner.  This brightening and illuminating liner will keep your eyes refreshed for a day to night time look.


Contouring the face is so popular these days.  Contouring gives the affect of a slimmer face without the actual procedure.  Sonia has came out with this handy contouring stick that will give your face the glamour makeup look you have always wanted.  This is just so darn smart!  Thanks Sonia!


Who doesn’t love new polish lines.  This sassy seven bunch is Sonia Kashuk’s new fall line.  Her creamy, shiny, and chip resistant formulas are all included in each bottle.  We are so happy it’s Fall!  Thank you Sonia!!!!