Despite being digitally more connected than ever, Canada remains a nation of isolation and loneliness. Part of the problem is that the majority of Canadians still eat most of their meals alone. In an effort to help combat this, the President’s Choice® (PC) team is on a mission to bring Canadians back to the table to eat together.
Eating alone has been proven to be a key contributor to unhappiness and loneliness*,” says Uwe Stueckmann, Senior Vice President, Marketing, Loblaw Companies Limited. “We know that we’re better when we Eat Together. There are so many social, physical and mental benefits associated with the simple act of sharing a meal. So let’s spend more time with the people we love, at the table.”
The PC® Eat Together movement, which kicked off earlier this year, has inspired hundreds of thousands of Canadians to pledge to share mealtimes with family and friends. Loblaw Companies Limited donated $1.00 for the first 250,000 pledges to President’s Choice Children’s Charity, which will support school nutrition grants throughout the country.
Although the movement is gaining traction, there is still much more work to be done. While recognized in the recent release of Canada’s Food Guide as an important part of a healthy lifestyle, a recent survey** learned that 43 per cent spend less than 1 hour a day enjoying meals with friends and families.
To make it easy for people to connect with each other, the PC® team is celebrating the third-annual Eat Together Day today on June 14th, and is inviting Canadians to free BBQ activations in select locations across the country, including Loblaws®, Real Canadian Superstore®, Your Independent Grocer® and Zehrs®. Customers are encouraged to share #eattogether moments on social media and tag @preschoice. To find a participating location, visit http://www.pc.ca/eattogether.