What is the Day of Pink?

April 12, 2017 marks the International Day of Pink. It is a day where communities across the country, and across the world, can unite in celebrating diversity and raising awareness to stop homophobia, transphobia, transmisogyny, and all forms of bullying.

The International Day of Pink was started in Nova Scotia when 2 straight high school students saw a gay student wearing a pink shirt being bullied. The 2 students intervened, but wanted to do more to prevent homophobic & transphobic bullying. They decided to purchase pink shirts, and a few days later got everyone at school to arrive wearing pink, standing in solidarity. The result was that an entire school took a stand and began working together to prevent homophobic & transphobic bullying.

The message was clear: anyone can bully, any can be victimized by bullying, but together we can stop it.

Each year on the second Wednesday of April, millions of people wear pink and take a stand. The Day of Pink is a symbol, a spark, that empowers and inspires youth across Canada to create amazing social change!

Tangerine Bank Turning Pink for Day of Pink!

On April 12th wearing pink is not just a fashion choice. Tangerine Bank is proud to support http://www.dayofpink.org .

Now that is quite a statement when the brand swag is changed to pink to support this event!