McHappy Day is May 8th

2013-05-06 11-03-55 AMIt is that time of year again- McHappy Day is May 8th.

McHappy Day raises millions of dollars for Canadian children’s charities including Ronald McDonald House. Did you know over 10,000 Canadian families have stayed in one of the 14 houses across Canada in the past year? The largest house is here in Toronto and even has a school for the young children.

McDonald’s Canada covers all of the administrative and operating costs for Ronald McDonald House Charities, making it possible for 100% of every directly donated dollar to go to Ronald McDonald Houses and their programs. In addition, since 2004, McDonald’s restaurants have donated 10 cents from every Happy Meal sold to RMHC (over $34 million to date!), and coin boxes can be found in local McDonald’s collecting for RMHC and other local charities.

Last year over 8 million dollars was raised! What can we do to help out this year?

Buy a Big Mac, McHappy Meal, or MCafe product on May 8th and $1 of your purchase goes to support a great cause.

Want to know how it all got started? Watch The History of Smiles.

Invite your friends and family to join you and I hope we see you there.

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Tots100 Announces Blog Summit 2013

Tots100, a community of Britain’s finest Mummy Bloggers, recently announced that they asbwill be hosting their first annual blogger event. Up until now Tots100 has been known as “the UK’s largest community of active British Mummy and Daddy bloggers” but their community is more than just that. Every month the site uses an algorithm to rank all of the 4,000+ blogs within their community, ranking them by popularity and influence.  The top 100 of these blogs are posted on their Tots100 list.The site shares its blogger’s posts within the community to boost their bloggers’ traffic and engagement.  They also host tutorials, webinars, social events and free blogging workshops. For the bloggers within the community that desire to work with brands, they offer a blogger/brand messaging platform where both sides can communicate directly regarding opportunities for working together. They boast more than one hundred brands and PR agencies currently using the platform.

Up until now Tots100 has organized plenty of social events and workshops but as of this year they will be offering a new event — Blog Summit 2013. The Blog Summit plans to offer an informal atmosphere for bloggers to meet new friends, learn in areas such as technology and creativity, as well as connect with brands. Four blog summits, in fact, will be offered this year, one for each season. The first of the summits, the spring summit was held in March in Bristol. The Summer Blog Summit will be held on May 11th in Birmingham. The Autumn Blog Summit will be held September 14th in Manchester. The events are open to all Top100 registered bloggers, to register visit the website registration page. Once your blog is approved, you will be issued a user ID and password that will give you access to the members-only content on their website and you can also apply to attend one of the upcoming blogging summits.

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Meet the BritMums

Mom bloggers abound in almost all parts of the world and Britain is definitely no exception. If you are a blogger in Britain you are probably very familiar with BritMums. Started in 2008 by Susanna Scott and Jennifer Howze , it is now the UK’s largest collective of lifestyle bloggers and digital influencers. Susanna, who came from a background in marketing, started BritMums when she wanted to create a networking space for bloggers. She has since been named a top female entrepreneur and her blog, A Modern Mother , is one of the top ten in the UK.   Jennifer was previously an editor at The Times and originated its Alpha Mummy blog – ranked as a top 10 UK blog – before launching Jenography.net and, of course, BritMums.

BritMums is not only a social media influencer but they also offer relative editorial content, online forums and groups, in person meet-ups and conferences as well as a large and active community.  Beginner bloggers can find advice and tools to help them build their blog while veteran bloggers can support and connect with others.  The community includes over 5,000 social media networkers with over 8,500 blogs.

Besides being a community and networking power house for bloggers throughout the United Kingdom,  the BritMums blog itself can tout the fact that it is one of the country’s top blogs and online magazines.  Annually the site coordinates BritMums Live, the country’s largest annual blogger conference. If that isn’t enough, they also run an annual social media awards program called BIB(Brilliance in Blogging) . Their video content BritMumsTV and the BritMums How To’s ensure that their influence is covering all the bases. To top it off they offer an additional level of  membership for bloggers who wish to patner with brands. The BritMoms Pro network is designed to connect bloggers and brands who wish to work together.

The BritMims Live annual conference will be held this year on Friday June 21st through Saturday June 22nd at The Brewey, London. You can follow the BritMums on Twitter, on Facebook and GooglePlus.

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Cybher 2013

Cybher, one of the newcomers to the blogger scene, touts itself as the “first all inclusive female blogger event of its kind in the UK.” In May 2012, they held their first event making a big splash into the blogosphere with the #Cybher tag being used on over 400 Instagram photos, 240 blog posts and upwards of 4,500 tweets with a reach of over 5 million people in 48 hours.  With 300 bloggers in attendance it was a big hit for the first year running. Started by Sian To (@geekisnewchic) and Claire Archbold (@BumpWearClaire), the Cybher team holds many years of experience in blogging, social media, design and business. Besides a blogging conference, Cybher also offers a blogging network and possible brand partnerships to those who register with them.

This year, the 2013 conference will be held June 1st 2013 in London. It is a one day event “bringing together the most influential bloggers and speakers from all corners of the blogosphere to network, inspire, share and learn.” Located just outside Trafalgar Square, the venue – 8 Northumberland Avenue – is London’s most central venue. The schedule includes a keynote address – to be announced soon – followed by talks on a variety of topics including Google Plus, personal branding, design, networking, writing, Pinterest , freelancing, podcasting and many more.  Speakers include;

Tickets can be purchased on the Cybher website. You can follow the Cybher team on Twitter @Cybher, on Facebook, on Pinterest and on Instagram.

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Your Challenge Could Be Worth $100,000

Running a small business is never easy, but it is usually an adventure filled with many challenges and rewards. “The Challenge” is a contest sponsored by TELUS and designed for small and medium-sized Canadian businesses. The great news: you could win a $100,000 grant.

The recent press release announcing the third annual contest shows how interested this Canadian based company is in supporting small business.

“Supporting small business growth in Canada is a key priority for TELUS. This contest brings together a community of entrepreneurs to talk about their biggest pain points and receive advice from experienced business experts,” said Jim Senko, vice-president of Small and Medium Business Marketing at TELUS. “As entrepreneurial spirit continues to drive the Canadian economy, we’re excited to partner with The Globe and Mail for a third year in a row to help Canadian entrepreneurs reach success.”

The idea of the contest is to have Canadian Entrepreneurs submit, what they believe to be, their biggest business challenge. Entries should be submitted at TheGlobeandMail.com and entrants are being asked to submit the following in under 800 words:

  • A challenge their business is currently experiencing (200 words);
  • A proposed solution to this challenge and how the $100,000 prize would help overcome that challenge (200 words);
  • An explanation of the results they expect to achieve (200 words);
  • A description of how their business incorporates the following values into their business: 1) community investment/commitment to charities, 2) customer service and 3) innovation (200 words)

Submissions should be made by May 27th. Judges will then narrow down the competition to four semi-finalists. These semi-finalists will be asked to present their ideas to the panel at TELUS in Toronto in June before a final winner will be announced in September. Canadians can follow the contest on Twitter via @TELUSBusiness and @GlobeSmallBiz using the hashtag #smallbizchallenge, on LinkedIn and on Facebook at Facebook.com/TELUSBusiness.

Judges for the contest include:

  • Chris Griffiths – Director, Fine Tune Consulting, a boutique business consulting practice, and long-time entrepreneur
  • Carolyn Lawrence – President and CEO, Women of Influence
  • Donna Marie Antoniadis – Co-founder, She’s Connected
  • Sally Daub – President and CEO, ViXS Systems
  • Jim Senko – Vice -President, SMB and Enterprise Marketing, TELUS
  • Hugh Johnson – Vice-President, Small Medium Business, TELUS
  • Terry Brodie – Reporter and editor, Report on Small Business, The Globe and Mail
  • Steve Tustin – Editor, Custom Content Group, The Globe and Mail
  • Sean Stanleigh – Editor, Report on Small Business, The Globe and Mail

For more information on the contest visit the TELUS press release and the contest entry page.

 

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Canada Beef at NAMA MeatExpo’13

Recently Canada Beef headed down to Las Vegas to get up close and personal as they put it with North American meat processers with North American meat processors, independent retailers and beef buyers at NAMA Meat Expo’13.

Over 2,700 retailers, meat processors, wholesalers and industry partners from around North America and well beyond gathered. While there Canada Beef was recognized as the NAMA’s Education and Vision Partner. Canada’s two largest beef packers were also there along with several other delegates as exhibitors and committee members. Canada Beef was able to provide there partners with great resources and insights all around the Canadian Beef Advantage.

Canada Beef’s Senior Director, Market Development U.S., Jeff Trafford
was asked to deliver relevant educational content during two forums.

“This was a key opportunity to demonstrate actual case studies of Canadian beef research and
how Canada Beefis an expert at analyzing, summarizing and extrapolating priority
opportunities, and then acting upon the discoveries within specific research to the benefit of
Canadian beef customers,” says Trafford. “I was also able to highlight recent research* around
shopper acceptance of Canadian beef in America’s meat case. This positive and sometimes
astounding research lent validity to the value of the CBA to U.S. retailers.”
Trafford’s second presentation was a specialty meeting aboutthe CBA amidst the bustle of the
trade show, while delegates mingled among the show’s exhibits. Jeff said
“This presentation drew the attention of both passers-by and buyers who had made a point of
joining the session to gain understanding of Canadian beef supply and positioning options,”
notes Trafford. “It was an intimate dialogue on how and why Canadian beef is an integral
component of the North American beef supply chain. I was able to mingle with the audience
and, by learning a little bit about their businesses before and during the meeting, tailor the
benefits aspect of the presentation that is always so important to keep it relevant.”

At the end of the expo the 600 delegates where even able to taste Canadian Beef, when all were served Canadian Grade AAA chuck eye in demi glace.

By attending and partnering with events like this Canada Beef  has many opportunities for networking and strengthening relationships with beef buyers and sharing how Canadian beef can support their operations and customers.

For more information check out the Canadian Beef site.

 

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Watch, Learn, Cook and Win with Canada Beef

Do you know the difference between a pot roast and a oven roast? 65% of Canadians don’t. Roast beef is the number one searched words that bring people to the Canada Beef site. Most are looking for easy recipes after all it one of the top 10 searches in the entire world. So for Canada’s Nutrition Month Canada, Canada Beef has launched a complimentary campaign at helping us Canadians cook with Canadian Beef.

Canada Beef wants us to know they are just a video away if needed to help us cook. As experts in how to buy cook and store Canadian Beef it is just like bring an expert into your kitchen.

Have you checked out the playlist they now have on the Youtube list filled with quick tips?

My favorite tip is this one.

Or how about the checkout this playlist for step by step cooking instructions?

My favorite lesson is this one.

You can even with Eat In Eat Out and Canadian Beef! One of 5 Canadian Beef prize packs that include a 32 G Apple Ipad 4, a talking thermometer, and a cooler tote. Be sure to enter the contest!

 

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Join us at the Target Canada Twitter Party on Sunday February 24, 2013

Target Canada Twitter Party Details

Date: Sunday February 24, 2013

Time: 9:00pm-10:00pm EST

Hashtag: #TargetCA

Hosts: @Target_CA, @ShesConnected

Moderators: @ChristineKorda, @BloggerWomen

Prizing: 31 Target Canada Gift Cards

TweetGrid Custom URL: http://bit.ly/WiZKbb

Please RSVP by visiting the Target Canada Twitter Party Page

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Get Hungry for Healthy!

Eating healthy is a goal for most of us, but it seems that the moment you begin to consider changing your diet you start to regret all the great things you won’t be eating. Traditionally healthy eating has meant meals that are less satisfying or devoid of flavour. Food will either taste good or be good for your health, but the two seem to rarely go together which is probably why most of us need a bit of help changing our attitude toward healthy eating.

Can you really make healthy eating fun?  If you are cooking for a family that is definitely an important part of winning the battle for better nutrition for your kids. You can  teach them the importance and value of making informed choices about the food they eat.

The Chicken Farmers of Canada have provided informative nutrition and well being resources on their website to help change attitudes when it comes to healthy eating.    There are more than 532 recipes available using quality, Canadian produced poultry.

We love the Chicken Farmers of Canada website and the ability to bookmark your favourite meal ideas in their ‘recipe box’ online.  It’s a convenient way to save some interesting recipes, and experiment with some new flavours and ingredients.

And since time is never on our side with hectic schedules that make cooking healthy (particularly midweek) difficult, we love the Quick ‘n’ Easy Recipes section of the site.   These low mess, minimal preparation and high satisfaction meals are really appreciated in a pinch.

The top five favourite recipes for the staff and writers at ShesConnected:

You never need to compromise!  Introduce a new meal plan for your family that involves some great innovative recipes that are both high on flavour and nutritional value.  If you have tried some of these recipes (and loved them!) tell us what you think and share your tips on making better choices when it comes to healthy eating.

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Three Tips to Increase Your Audience

If you have decided that you would like to earn a part time income from blogging, your first priority (aside from writing great content) is to establish a community or audience of readers for your blog.   This is the part that can be a little frustrating, particularly if you know you have great content that people will be interested in reading.

The question we get asked most frequently by bloggers is for advice and tools to help them get  their blog noticed.   The truth is that you can have the most amazing blog in the world but people still have to know you are out there.  The solution is to make your blog easy to find and there are a number of ways to do that.

The first myth of blogging is that content alone will drive your success.   If you are serious about  monetized opportunities, you have to provide a reason for advertisers to be interested in your domain.  More Brands are realizing that blogger outreach is a fantastic way to inform consumers about products and promotions.  Brands are eager to connect with bloggers who have established not only a large audience of followers but an engaged one with comments and discussions.

So how do you get your content out there?  You have to take a public relations approach to your blog and actively seek out any opportunity to put your writing and domain under the nose of interested readers.   Here are some great tips and links to get you started.

1. Social Media

Using social channels to distribute your blog posts is by far the most effective method of expanding your audience.    On Twitter alone more than 175 million tweets were sent to 465 million accounts each day in 2012, while Facebook posts received more than 2.7 billion likes each day. Think outside the big two social networks when it comes to discovering new audience.   Consider sharing on Linkedin for finance or other business related topic matter.

According to a 2013 report by the Content Marketing Institute the average B2B (business to business) blogger shares content on up to five social networks targeting five unique audiences in each.   Click here for the full report “B2C Content Marketing: 2013 Benchmarks, Budgets and Trends-North America”.

2. Blog Directories

Submit to have your blog verified and listed on quality blog directories.   Readers frequently review these directories when they are looking to discover new blogs and writers.  It is also a great tool to see what other bloggers in your niche are doing and connect with them for guest blogging opportunities.

The largest directory is Technorati.  But there are a number of other free directories that are worth the time and effort to get listed on.   They include Blog Hints, Best of the Web Blogs, Bloggeries and many more.   The reputable Eaton Web Blog Directory charges a fee to review each blog submission, but the results (and their review) are valuable from an SEO perspective.

3. Guest Posts

A great way to expose your writing (and create traffic back to your own domain) is to seek out guest post opportunities with other bloggers or contribution sites in your niche.   For instance, if you have a cooking blog you might offer to do a guest post for a local food producer that you like.   If you use their product or service and it is related to your niche topic, send them an email and offer to do a guest post for their site in exchange for a “do-follow” link in your signature line that will allow readers to track back to your own domain.

One of the great things about the ShesConnected Community is that it brings together bloggers from all backgrounds and experience levels.  If you have some ideas or tips of your own please comment or connect with us on Facebook.

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