With the launch of  #BrightWayForward campaign in 2015, Tangerine moved beyond the financial world to look for ways to help Canadians across all aspects of life. One of their main priorities was investing in youth across the country to create brighter futures.Teaming up with Canadian basketball legend and 7-time NBA All-Star  Steve Nash for the launch, #BrightWayForward was created in the belief that building up confident, optimistic individuals who take positive action in their lives will help form the backbone of strong communities. Tangerine will support programs that inspire self-esteem, teamwork and leadership and encourage a sense of belonging and acceptance – essential ingredients to creating a bright way forward today and tomorrow.

Through its sponsorship and community investment program, #BrightWayForward, Tangerine has been working with program ambassador Steve Nash to help empower more than 500,000 Canadians. To do this, Tangerine works with incredible charitable organizations across the country to support programs that inspire self-esteem, teamwork, and encourage a sense of belonging.

Tangerine’s #BrightWayForward program focuses on building up confident, optimistic individuals to become the backbones of strong communities. By working with charitable partners across the county, Tangerine is able to bring this to life through a variety of programs focused on empowerment, including the basketball and leadership training featured at the Community Gym today.



Tangerine Community Gym series ends 2016 with a stop in Edmonton, Alberta. The event was hosted at the Saville Centre on Sunday December 4, 2016


Kids warming up before all of the skills and drills start.


Great to see the smiles on the faces of the kids attending Tangerine’s Community Gym.



The first session was underway and then a special announcement was made. “Welcome #BrightWayForward Program Ambassador Steve Nash”. What a surprise!


High fives all around with Steve Nash!



Steve Nash lets kids know how sports are important way to keep on track.


Team Huddle with Steve Nash.


Kids learning dribbling skills.


Kids learning the importance of teamwork.


The kids actively listening to Unity Charity.



About Tangerine
Tangerine is a direct bank that delivers simplified everyday banking to Canadians. With nearly 2 million Clients and close to $38 billion in total assets, we are Canada’s leading direct bank. Tangerine offers banking that is flexible and accessible, products and services that are innovative, fair fees, and award-winning Client service. From no-fee daily chequing and high-interest savings accounts, Credit Card, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has the everyday banking products Canadians need. With over 1,000 employees in Canada, our presence extends beyond our website and Mobile Banking app to our Café locations, Pop-Up locations, Kiosks and 24/7 Contact Centres. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and operates independently as a wholly-owned subsidiary.
For more information, visit tangerine.ca


This is a sponsored pot. We were compensated for this post, but as always opinions are our own.