Tangerine appoints Steve Nash as Program Ambassador for Bright Way Forward

#Brightwayforward Steve Nash

Today Tangerine CEO, Peter Aceto, and ambassador retired NBA player, Steve Nash, will board a bus along with volunteers for a city-wide tour called “The Road to a #BrightWayForward.” Today is a special day because the group will visit three local charity partners including ACCES Employment,Youth Without Shelter, and FoodShare, and help out by making a difference in the community by promoting volunteerism.

What is Bright Way Forward?

Peter Aceto and Steve Nash mentoring at ACCESS Employment
Peter Aceto and Steve Nash mentoring at ACCESS Employment

Tangerine has been working with program ambassador Steve Nash to create Bright Way Forward, a charitable cause that empowers more than 500,000 Canadians, including 15,000 young people. This initiative is being held across Canada to promote team work, leadership, and self-confidence with all participants. Bright Way Forward and Tangerine works with incredible charities across the country to bring sportsmanship and the love of basketball through Steve Nash Youth Basketball. Steve Nash is passionate, both on and off the court, and Tangerine is very proud to be his partner.

Why is Bright Way Forward Important?

Peter Aceto and Steve Nash volunteering at food share
Peter Aceto and Steve Nash volunteering at food share

Tangerine is committed to giving back to the community and has local partners in each Canadian city such as Vancouver, Calgary, Montreal and Toronto.“At Tangerine, we’re committed to making a difference in the lives of Canadians and giving back through #BrightWayForward is a big part of how we do this,” said Peter Aceto, President and CEO of Tangerine. “We call our employee volunteerism Orange in the Community and it’s really the foundation of our efforts – rather than just cutting a cheque, we enjoy rolling up our sleeves and being actively involved in the causes we support to ensure we’re truly making a difference.”

Get in Touch With Bright Way Forward Through Social Media

Steve Nash Helping Youth Without Shelter blacktop a new basketball court
Steve Nash Helping Youth Without Shelter blacktop a new basketball court

What do you think about Tangerine’s Bright Way Forward partnership with Steve Nash? Let us know your thoughts by posting your comments below. You can learn more about Tangerine’s sponsorship and community investment activities, at brightwayforward.ca.and let’s move the conversation to social media and you can tell us what you think about Steve Nash’s initiatives, just make sure you use hashtag #ThanksNash!

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