Brand focuses on businesses for its new contest.
When was the last time you saw a brand run a contest that targeted businesses? Motorola Canada has launched a contest to generate hype and awareness about their product that targets businesses, Atrix for Business.
When you follow up the link that is being tweeted out on Twitter, you are directed to their Facebook Page.The Motorola Facebook Page welcomes future fanpage likers with the contest. The Motorola contest encourages individuals to like them for a chance to win a Motorola Atrix for Business Prize Pack. The prize pack includes: 5 Motorola Atrix Smartphones, 5 Lapdocks, 5 HD Multimedia Docks with Bluetooth wireless Keyboard and mouse, 5 Standard ATRIX Docks and 5 Vehicle Docks, and a tech consultation with a Motorola business expert.
All entries will be judged by Motorola Canada and Sarah Prevette of Sprouter. Once you like the page you are redirected to a different page. In a way Motorola is trying to market their business brand by running a great contest like this. Once you like the page then you can enter the contest.
At first I was confused, because once I clicked on the “Enter Here” it took me to another page and there was nothing that looked like an entry form. What it took me to was a page that said click to like to enter. I ended having to push the back button on the computer screen to officially be taken to the entry form on Facebook.
It was also hard to find the contest. I don’t think that there is a lot of hype around it. Even though Motorola is trying to market their new ATRIX 4G phone towards more business savvy individuals. Along with entering the basic information like your name and contact information, you are asked to write an entry to “why outfitting your business with Motorola ATRIX will make your business better.”